Saturday, 11 June 2011

Quick Tip: Ignore Packaging, Read Ingredients


Imagine you are at a beauty supply store desperately trying to find a good leave-in moisturizer and can't decide between two moisturizers. Both product claims are similar and both have pretty packaging. You are having a hard time deciding which moisturizer will work better and you would rather not buy both.You want to get the best product for your hair and money and the store clerk is looking at you suspiciously and has a bad attitude (-_-). What do you do?

In the United States, the FDA requires companies to list product ingredients in order of highest to lowest weight. The more abundant the ingredient,the closer it will be to the front of the list
Packaging is attractive and marketing works wonders. However, critically reviewing the ingredients in a hair product, as opposed to making decisions on packaging alone will help you make prudent hair decisions for what you need.

In the case of our conundrum, your best bet would be to look at the ingredients and ask yourself:  Is water listed higher on the ingredients on one of the products than the other? What other ingredients are abundant in the product?

**This tip is not only useful for finding a moisturizer, it can be useful for finding anything that your hair needs. Whether it be moisture, protein, or a specific ingredient that you know your hair likes, this is a way of cutting through a lot of crap products. Hair product companies can get a way with exaggerating the benefits of their products on their packaging (the FDA doesn't monitor cosmetics), but they are legally bound to reveal ingredients. With ingredients, there is no fluff.**

Want some practice? Here's a sample test: You are looking for a moisturizer. Can you tell which product, based on the order of ingredients, will most likely moisturize better?
A. Ingredients: Olive oil, Beeswax, Safflower oil, Water
B. Ingredients: Water, Olive oil, Bees wax, Safflower oil
C. Ingredients: Safflower oil, Olive oil, Water, Bees wax
D. Ingredients:  Beeswax, Olive oil, Safflower oil, Water

Answer: B; When looking for a moisturizer, water is the ingredient that should be the most abundant. Oil is not a moisturizer so all other choices with more oil than water will most likely not moisturize as well as a moisturizer containing water as the primary ingredient.

Look at your hair product ingredients more often, your hair and wallet will thank you.


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